A Trace in the Sand

by Ruth Malan





Architects Architecting Architecture  

March 2016

What's This Then? A Trace? In the Sand?

This is where I keep a trace of thoughts on wanderings in the landscape of software and systems architecture and those that abut and have bearing on our field. I have been doing this for 10 years!

Some entries from February:

Architects: What are they good for? What makes a good architect?

To give further sense of the scope under the lens, here's a scattering of other traces:

Well, there are words here. And if you don't like to see words dance, move right along.


Strategy and Technology

A nice example of "situational awareness" that takes in a strategic view of the ecosystem:

'Zuckerberg hired PayPal president David Marcus to run its chat product, Messenger, and decided to remove it from Facebook’s smartphone version, forcing users to download a stand-alone app. "We were all incredibly uncomfortable with that," says a former Facebook employee who was present when Zuckerberg explained his rationale. "But he had thought it through carefully, the core use cases and the competitive situation." A little over a year later, Messenger’s active user base more than tripled.

Splitting Messenger off from Facebook let Marcus begin to build his own business model, one akin to China’s messaging behemoth WeChat. Messenger has its own app store, with partners such as ESPN offering animated GIFs, and a feature that allows companies (including e-commerce retailers Everlane and Zulily) to conduct customer service—from delivery tracking to returns—within Messenger. "We’re not in a rush," says Marcus. "But over time, we can build a really good business out of these interactions."'

-- Inside Mark Zuckerberg's Bold Plan For The Future Of Facebook

Relationships (and interactions) are conduits of information and value.

And this is taking Conway's Law seriously:

"he had the AI researchers who did work at Facebook’s main campus sit near him so he could learn from them." -- Inside Mark Zuckerberg's Bold Plan For The Future Of Facebook




Work With Me?

Come take one of my workshops (I'll be adding open enrollment dates in the next day or two), and tell all your collegues and friends!

Take a look and give me feedback on whether that is written in a compelling and understandable way. Most of our services have come from clients asking us to do them with/for them, so I focused on writing up what they are, so others know they can ask for that too... :)


I also write at:

- Trace In the Sand Blog

- Bredemeyer Resources for  Architects


Architects Architecting Architecture'


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- storylines tubemap by Peter Bakker



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My alter-ego:


Architecture astronaut





Copyright © 2015 by Ruth Malan
Page Created:February 11, 2016
Last Modified: March 9, 2016